The word “influencer” has only entered society’s lexicon in the last few years. But if you ask an average middle schooler what they want to be when they grow up, the job “influencer” may just be at the top of their list.
Influencer culture has boomed with the rise of technology and social media, and it’s greatly impacted consumerism in the process. In all likelihood, you interact with influencers every single day whether you know it or not. Every time an Instagram post, YouTube video, or Snapchat story pops up with #ad, you’re consuming content from an influencer. They’re considered more like a peer or friend to a consumer than an advertiser or paid endorser, which makes them all the more effective. Brands love the opportunity to get in front of their audience in a casual way.
Here’s how influencers interact with the market and why you should consider using them with your brand. Once you’re ready, Mokcha Influencer Platform is a simple and effective way that you can share your company with the world.
The influencing market has grown into a multibillion-dollar industry in just five years. This alone should give you an indication of how powerful this practice is. Brands initially sent influencer-figures free products or offered to pay a commission in exchange for a shoutout. When it became a successful practice, it flooded social media. Then, influencers realized their worth, and brands recognized that this was key to reaching their audiences.
Yet, it’s not always easy to enter the influencing market as a brand. You can’t just hire any old influencer to promote your product or service. You need to find the right influencer who aligns with your values, believes in your product or service, and possesses an audience with the right demographic. These are just a few factors that matter as you look at influencing to market your brand.
- Relevance: How aligned is the influencer with your content, product and/or services? Take some time to look into their profile. Just because someone is a beauty blogger doesn’t mean they’re a good fit for your hair product. If you’re looking for someone with a certain tone or personality, then you’ll want to preview their content before reaching out.
- Engagement: Engagement refers to how interactive an influencer’s audience is with the content they post. This includes likes, comments, shares, etc. How many followers engage with the reader demonstrate how meaningful those relationships are – something that bodes well for brands. If an influencer’s following trusts them, then they’re more likely to listen to their recommendations.
- Authenticity: While this can be difficult, influencers who have a lower ratio of sponsored content often appear more trusted and authentic.
How Mokcha can help market your business
Sometimes the hardest part of a process is starting. Influencer culture is a new-age solution to marketing, and thus it can be hard to jump into without any experience. How do you know what to say? How to reach out? What you should be looking for?
If you’re experiencing this hesitancy, Mokcha is here for you. As a premier influencer marketing platform, it helps make meaningful connections between brands and creators, so you can facilitate a productive brand sponsorship.
As a brand, you may not have time to search through the Internet or social media to find ideal creators to represent your company or organization. Fortunately, you don’t have to. Mokcha’s intuitive dashboard system makes it easy for creators the individuals who best align with their values and engage directly with these brand sponsorships. You’ll have hundreds of brand sponsorships at your fingertips. It’s never been easier.
Today, influencers are more important than ever when marketing a business or industry. Let Mokcha be a part of this solution. Contact us here.