When you think of sponsorships and brand deals, you may think of an untapped market that you’d love to enter as a creator. The word “creator” applies to a wide range of individuals. You could be a blogger, vlogger, editor, designer, or fill another role. All of these individuals also have the opportunity to serve as influencers.
Influencers are individuals who have the power to impact the purchasing decisions of others because of his or her authority in a distinct niche. When you gain a following on any social platform – Facebook, Instagram, YouTube, TikTok, etc. – you have a group of people who trust and believe in what you say. Thus, you can help them find products and services that may work well for them in their daily lives.
Yet, brand deals and sponsorships don’t always just find you. Sometimes you, as the creator, need to play an active role in connecting with brands through an influencer platform. If you’re looking to maximize your impact and gain more revenue, keep reading. You’ll not only learn how to curate your influencer image but also how to use Mokcha Influencer Platform to maximize your time online.
Know what sponsors look for
In some cases, a creator is right on the edge of being an “ideal candidate” for sponsorship and brand deals, and they just need to prime it for the right brands. Knowing what sponsors look for can help you finetune who you are as a creator. You’ll be reeling in partnerships before you know it.
- Establish your brand persona
Your brand persona is a collection of personality traits, attitudes, and values that your brand showcases regularly to help connect with a certain audience. This is important to a potential sponsor because it helps whether or not you align on what’s important to them. Once you’ve defined this on your profile or channel, a brand can get a sense of who you are and what you do. Make this a priority and showcase what you believe in regularly.
If you need help, you can start by asking yourself the following questions.
- What do you do?
- Who is your audience?
- What are you selling?
- What are your core values?
- What is the personality of your brand?
- Have a clear target audience
Your target audience is one of the primary ways that a brand connects with you. It’s also one of the ways you’ll narrow down who you match with on an influencer platform like Mokcha. Brands want to ensure that your audience aligns with their target demographic. Here are some of the questions they may wonder.
- How old is your audience?
- What are the primary interests of your audience?
- What are your audience’s spending habits?
- What does your audience do for a living?
- Where does your audience shop?
- What type of brands does your audience love?
If you know the answers to all of these questions, you’ll be better prepared to make a compelling argument about why a particular sponsor would benefit from a sponsorship with you.
- Produce quality content
As a creator, your job is to produce content. When you produce low-quality content, it hurts your image as well as any potential partner’s image. Thus, brands are always looking for creators who have high-quality content and stand out among their peers. Look at your content critically. Ask yourself, “Would I like this if I saw this on another person’s profile or channel?” Reach out to others for feedback as well and take it seriously. Prioritize quality content over making money initially because this will pay off as you grow your following and work with more brands.
Actively connect with brands
Sometimes you can’t sit back and wait for sponsorships to come to you. Mokcha, the premier influencer platform, believes that great power bring great responsibility. Because you have a following, you can help bring products and services you love and trust to other’s attention.
Mokcha connects brands, advertisers, and publishers with influencers so you can maximize your revenue. You’ll set your own price and earn money while doing what you love. Whether that’s filming videos or sharing photos online, there’s a brand out there that’d love to partner with you. Visit here for more information and early sign up access.
Influencing may seem intimidating initially, but it’s not only for famous people or those with millions of followers. You can enter the influencer marketplace and be intentional about the revenue you gain. Mokcha is the perfect influencer platform for this very purpose. It’ll get you started with brands that align with your values and audience.