In the current world that we are in, Social media happens to be one of the fastest ways through which many brands have been reaching their target audience and growing their businesses. One of the best and fastest ways to achieve this is by connecting with creators on different social media platforms. These are individuals or entrepreneurs who have built an online community of active followers that interact with their content regularly. This makes it easy for brands to share their products and services to their target audience, gain more customers and build lasting relationships.
However, finding the right creators with the right audience for your products can take some time and a bit of hard work. It can even cost you some money if you use the wrong creators because there are so many people out there with false claims that can lead to a waste of time and resources. This is why it is important for brands to carry out effective research and find the best influencer platforms for their products. This is where Mokcha comes in, it doesn't just simplify the process, it helps brands build a team of active creators to promote their products for the long term.
Brands can now find creators by targeting different social media platforms such as YouTube, Instagram, Tik Tok and so much more.
Relevant filters have been made available to help you in your search. These include categories like audience gender, number of followers, channel category and so on.
There are also analytics to help you compare various creators and select the one that is most suited for your products. These are analytics that are updated frequently to give you up-to-date information about an influencer's platform.
These tools are easy to use and understand. Graphs and charts are also available to give you a very detailed analysis of your target creator. This includes:
Audience geography: If you have a targeted area that you want to sell your products to, you can easily use this feature to check out all the creators with a good performance in these areas. For example, if you are trying to reach an American audience, you will be able to see the creators with the highest number of followers that live in America.
Audience demographic: This data provides you with the gender and age range of a particular audience. You can then use this information to find the creators with the audience that fits your products and services perfectly. For example, if you are trying to sell wristwatches for men, all you need to do is to filter the audience demographics to show you the creators with a male audience that are interested in watches.
Mokcha also shows you other important data such as the main country of the creator's audience.
Brands can easily go through every influencer's platform and check their different accounts. Every creator's social media accounts will be displayed as well as their audience data. This includes (Youtube, Instagram and Tiktok).
From the YouTube data that is displayed, you can easily see the total number of subscribers, the main audience gender and the number of views on all the videos uploaded. This will help you find the right YouTube influencers with the perfect audience for your products.
On Instagram, you can easily find the audience gender, main country and the number of followers that a creator has.This will help you determine the best Instagram influencers for your brand.
For TikTok, we have different metrics like number of followers, likes, comments, Posts number per date, and Hashtags most used. You'll also see the different rates for these metrics such as comment rate, like rate and Engagement rate. You can easily use this to organize and filter your influencers for a better result.
Mokcha has a well-structured communication system in place for brands to use in their influencer marketing. Once you find a creator that you are interested in working with, you can simply send them an invite to your campaign and start building up a relationship with them.